Customer Satisfaction

Customer satisfaction is one of the most beneficial outcome of loyalty cards and the key to success in an organization.


So how does customer loyalty programs relate to customer satisfaction?


Well consumers generally feel more satisfied when they are aware that they are getting an excellent value. When consumers redeem their built up points, or they receive their free product they have been working towards-- They feel a sense of accomplishment and satisfaction.


This customer satisfaction is vital in maintaining your loyal customers and is also extremely important in attaining new customers, as 80% of your customers come from 20% of your customers.

Sourced From: http://www.greatbrook.com/customer_loyalty.htm