A Little History..

Now it is general knowledge that a customer loyalty card is an excellent way to maintain and attract customers, but it leaves us wondering- Who is the genius that started this?


Back in 1872 The Grand Union Tea Company began to give customers tickets that could be exchange for any product in the Grand Union catalogue. This type of premium program was the first of its kind and launched a series of customer loyalty programs such as trading stamps (We still see a bit of this in today's society, such as "Lunch Cards" from Jack Astor's) and box tops (Present day equivalent would be coupons on your cereal box).

Sourced from: Wikipedia.ca/Loyaly_Marketing