'Disloyalty' Cards

Multiple coffee shops in Boston have recently started a 'Disloyalty Card' campaign to encourage customers to visit a variety of different independent coffee shops.


Now this idea may seem obscene - to reward customers for going to different coffee shops, however the creator of this campaign does have a novel idea. 

To encourage and reward customers to visit other independently owned coffee shops, helps emphasize the service and quality you receive when you avoid the big coffee conglomerate's. Also this gives the customers the ability to mix up their routine, and try different items while not being penalized by losing out on rewards.

I think this great idea will catch on.. FAST. Do you?

Sourced From: http://www.metro.us/boston/local/article/1051303--local-coffee-shops-start-disloyalty-card-campaign